Marketing

Immaculate Marketing like the Greens at Augusta

masters-flag-king willy

The first week of April brings spring weather, warmer days, and one of the most famous golf tournaments of all time, the Masters at Augusta National Golf Course, in Augusta, Georgia. In this pristine plot of land, not one azalea flower is out of place, nor will you find any insects or animals eating the legendary grasses. The firm rules in place for the “patrons”, not fans or spectators, is part of why the Masters is so beautiful. Visitors of the famous property are required to be always on their best behavior. Every patron agrees to these rules, including no running, tipping, or even getting autographs. No phones are allowed on property, keeping patrons focused on the game and players in front of them. Without the distraction of the outside world, the attention to each players’ shot is astonishing.

The greens at Augusta are so perfect that not a blade of grass is out of place. It is picture perfect for every group that comes through, and every putt shown on television. With these perfect greens, immaculate landscape, and everyone on their best behavior, the Masters is nothing short of spectacular. And to top it all off, the food and drink prices are so affordable that you will think you’ve stepped back into time. The standards of tradition are what keeps this tournament so impressive year after year.

At King Willy Studios, we use similar methods and approaches to make sure our clients feel just as spectacular. Our work is so pristine and beautiful that it will leave you in awe, just as Augusta National does. We take pride in our incredible focus of each client and immaculate detail in all of our work. Most importantly is the respect we have for everyone we work with, allowing us to trust and work easily with all our clients.

The Iconic branding of Augusta National Golf Club is recognized world-wide. The bright-yellow, United States of America-shaped logo can be immediately acknowledged as the one-and-only of its kind. The entire branding of the Masters tournament is complete and cohesive. At King Willy, we keep our branding consistent and create logos that are unique and easily recognizable, just like the Masters.

Organization, communication, and attention to detail are a huge reason for how well the tournament does every year. From the Drive, Chip, and Put contest to the Par 3 course and up to the final hole on Sunday afternoon, each moment has been organized strategically and with purpose. The same organization and attention goes into every website and app that we develop. The communication between officials, players, and patrons is world-class. We have similar communication strategies through the planning of social media calendars. We plan out every Facebook and Instagram post out by month to ensure we have plenty of content and reach as many people as we can. Our in-house-team communication allows us to creatively express both our individual and company ideas simultaneously.

Every corner you turn at Augusta, they have a solution in place for every problem that you find at other golf tournaments. Whether it is trash, heckling, or intoxicated fans, you won’t find any of these at the Masters. Similarly, we find new solutions for our clients that other companies do not, allowing us to have a competitive advantage. While donning the iconic green jacket, the winners of the tournament are recognized as part of an elite group, just as how we view all our clients.