Spacious Skies Campgrounds

They help revamp older campgrounds into beautiful vacation spots for families of all sizes. Whether camping in a tent or glamping in a rental cabin or RV, the new campsites have opportunities for everyone. They wanted to build a brand for a collection of campgrounds where campers interested in all modes of stay could find consistency in customer service, hospitality, quality of campground facilities and amenities, and natural beauty. That’s when our beautiful relationship with the brand came to be. From doodles on the white board, to final logo meetings with wife-and-husband co-founders, we curated the perfect personality for Spacious Skies Campgrounds. Their small and mighty team is fueled by mutual passions for outdoor hospitality and the great outdoors, which allows our in-house team to personally connect with them as partners. From social posts to websites to billboards, King Willy has made sure that all their projects are clear, beautifully presented and stay consistent with the overall branding. Every campground has a unique personality and backdrop, and our goal is to highlight that in each one, without sacrificing the reliability of the Spacious Skies experience. The responsive logo variations on merchandise and in media is how we created the face for a growing national camping enterprise.